Paris, 9 July 2010 -- Focus Reports, the contract publishing division of Focus Communication has released a special feature on the French Pharmaceutical Industry in July’s Pharmaceutical Executive.  The report will also be available at http://www.pharma.focusreports.net/#state=ReportDetail&id=24

Entitled “The French Revolution,” the report focuses on possibly the country’s most ambitious effort at an economic turnaround in the past 25 years. Despite being the world’s 3rd largest pharmaceutical market, with total spending of almost US$ 50 billion, and an output of roughly 7% of the global yield, France has recently lost its competitive edge to freer business environments and low cost producers. Groundbreaking reforms now attempt to galvanise the country’s healthcare system and place innovation and research at the heart of French economy. Once synonymous with “cost-containment” for the national economy, today “health industries are no longer regarded as a problem but as a solution to the end of the economic crisis,” enthuses Philippe Lamoureux, general director of LEEM, an organization representing 98% of French pharmaceutical industries.

The report features exclusive interviews with the industry’s most essential voices. After successfully writing a series of reports on some of the most prominent emerging pharma markets around the world such as Brazil, Mexico, India, Russia or Australia, Focus Reports is currently examining the more traditional and mature pharmaceutical markets in the European Union, and has already published features on Pharmaceutical Executive about Spain, Portugal, Greece, Italy and Germany, which can be viewed atwww.pharma.focusreports.net.

About Pharmaceutical Executive

Published under the auspices of the PennWell Group, Pharmaceutical Executive is considered within the pharmaceutical industry as the authoritative monthly resource for reaching and understanding strategic markets.

About Focus Communication

Focus Communication is a specialist B2B communications group uniquely positioned to promote business in government and strategic industries around the world. With offices in Beijing, Geneva, Moscow and Paris, the agency offers core competency in e-media & e-portal creation, event planning, PR, contract publishing, marketing solutions, media consultancy, business intelligence, and more. Industries in which Focus Communication has proven expertise include aerospace & air transport, defense, mining and metals, nuclear energy, oil & gas, pharmaceuticals, power generation, and renewable energy.