Bogotá, Colombia, 10 May 2010 - Focus Reports, the contract-publishing unit of Focus Communication, has just released a special Colombia report, entitled “Colombia: Where Good Drugs Thrive” in Pharmaceutical Executive.

This special issue is part of a series of reports focusing on the pharmaceutical market leaders of Latin America. After successful reports in Brazil, Mexico and Argentina, the Colombia special offers a proscenium to the region’s rising star, foregrounding the challenges and opportunities below the Rio Grande.

The report is especially topical, and timely, in this watershed year for Colombia’s pharmaceutical & healthcare industry. As Editorial Director Manuel Mendoza explains, “Colombia’s economy, political landscape, and pharmaceutical & healthcare industry are all at a juncture point in 2010. A presidential election, advancements in free trade agreements, and resilient economic growth are all key for the industry as it ventures into globalization.  Since reforming its healthcare system in 1993 Colombia has witnessed the gradual implementation of near universal health coverage, standing at 93% today.  The burdens of sustainably financing such as system have come to light over the past several months with the declaration of a social emergency crisis in late December 2009.  This report addresses the priorities, challenges, and achievements of pharmaceutical companies in this environment and in continually branding Colombia as an attractive place to do business.”      

The Special Colombian issue features introductory comments and analysis from Francisco de Paula Francisco de Paula Gómez, Executive President of the Colombian Association of Research-based Pharmaceutical Laboratories (AFIDRO), and Alberto Bravo Borda, Executive President of Colombia’s National Association of Local Laboratories (ASINFAR).  Also represented are the presidents of both international and local laboratories such Roche, GSK, Novartis, Genzyme, and Tecnoquímicas
              
SOURCE:  FOCUS COMMUNICATION

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